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Research papers

A common language for assessing customer service in Europe

This paper is based on a case history of a customer service survey conducted for 3M Europe. 3M needed information to develop customer service strategies and tactics that could be applied right across Europe and across all markets. The survey was...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Joe Seydel, Roy Haworth
September 1, 1990
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Citation

Seydel and Haworth (1990a, September 01). A common language for assessing customer service in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-common-language-for-assessing-customer-service-in-europe


Research papers

New forms of work

The creation of a unified internal market in Europe after 1992 will entail an increased demand for international social research by public clients. Cross-nationally comparable studies shall provide information which is necessary to prepare and...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Harald Bielenski, Eberhard Kohler
September 1, 1990
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Citation

Bielenski and Kohler (1990a, September 01). New forms of work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-forms-of-work


Research papers

How to measure and improve the performance of the marketing research function within user companies? (French)

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
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Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-french-


Research papers

How to measure and improve the performance of the marketing research function within user companies?

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
×

Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-


Research papers

What do we want, and how do we get it?

This paper is concerned with how Young & Rubicam is tackling these 2 issues. It describes how we use the existing research to plan media, and what steps we are taking to augment it. These include working with the JICÏ system in the UK to try to...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Jane Perry
June 15, 1990
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Citation

Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-


Research papers

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Giancarla Baldini
June 15, 1990
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Citation

Baldini, G. (1990a, June 15). Three surveys on one object. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/three-surveys-on-one-object


Research papers

Making better use of your data

The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Phil Hearn
June 15, 1990
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Citation

Hearn, P. (1990a, June 15). Making better use of your data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-better-use-of-your-data


Research papers

Diamonds

The measurement of acquisition of jewellery containing new diamonds by consumers in the major jewellery markets worldwide forms a key part of the monitoring process undertaken by the CSO in order to plan the flow of rough diamonds from the producers...

Catalogue: ESOMAR Congress 1988
Authors: Rita Gallinari, Stephen Kelly
September 1, 1988
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Citation

Gallinari and Kelly (1988a, September 01). Diamonds. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds


Research papers

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research
Authors: Peter A. Rusby, Brian Shields
June 15, 1988
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Citation

Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-a-multi-country-specialist-audience-the-international-air-travel-survey